Five-Star General
Five-Star General
Agency: Deloitte Digital / Client: The General / Product: iOS and Andriod apps
Agency / Deloitte Digital
Client / The General
Product / iOS and Andriod apps
Introduction
Introduction
The General offers car insurance across the country, with a focus on "non-standard" drivers. Their customers are typically younger (25–34) and mobile first.
The General offers car insurance across the country, with a focus on "non-standard" drivers. Their customers are typically younger (25–34) and mobile first.
Challenge
Challenge
The General's previous 2-star PhoneGap app had very limited functionality and was not up to the standard of UI/UX that their customers expect. In short, it did not deliver on the brand promise of "making our customers' lives easier." Our challenge was to make a native app for both iOS and Android that elevated their brand and user experience.
Live up to the brand promise of "making our customers' lives easier" and design native iOS and Android apps to replace the previous 2-star PhoneGap experience.
My Role
My Role
150 screens in Sketch for both iOS and Android
100+ custom icons
Key animations
50-page deck highlighting new features and improvements
150 screens for iOS and Android
100+ custom icons
Key animations
50-page deck highlighting new features and improvements
Tools
Tools
Sketch
Principle
After Effects
JIRA
Outcome
Outcome
Both iOS and Android apps boast 4.7-star ratings, up from 2 stars prior to the redesign.
Easily submit and track claims
Easily submit and track claims
Making an insurance claim can be stressful. We designed a simple, intuitive process that would help the user complete the process quickly and thoroughly. A tracker lets the user know where they are in the process, and after submission they can continue to track the status of their claim.
Making an insurance claim can be stressful. We designed a simple, intuitive process that would help the user complete the process quickly and thoroughly. A tracker lets the user know where they are in the process, and after submission they can continue to track the status of their claim.
Painlessly make a payment
Painlessly make a payment
Flexibility is key when it comes to making payments. The app allows users to split payments between several payment methods, set up autopay, and even pay in cash. Notifications keep the user up to date with payment due dates so they never miss a payment.
Flexibility is key when it comes to making payments. The app allows users to split payments between several payment methods, set up autopay, and even pay in cash. Notifications keep the user up to date with payment due dates so they never miss a payment.
Dashboard and ID cards
Dashboard and ID cards
The dashboard displays information relevant to each user. The ID card is easily accessibly by tipping the phone at any time while using the app.
The dashboard displays information relevant to each user. The ID card is easily accessibly by tipping the phone at any time while using the app.
⭐ ⭐ ⭐ ⭐ ⭐
Check out awesome reviews from Google Play (16.5K reviews) and the App Store (65K reviews).